Choose Again - Mobile App

 Preventing Relapses Post Counseling

Choose Again - Mobile App 

Preventing Relapses After Going Through Counseling

Timeline 3 weeks

Deliverables: Domain Research, Heuristic Evaluation, User Interviews, Persona Development, User Journey Map, Information Architecture, User Testing, Wireframes, Interactive Prototype, Client Presentation

Client.

Choose Again is a charitable foundation. They help people deal with, addictions, anxiety, depression, or any mental struggles they have. How they help them is through holistic (natural) treatment, like breathing exercises, meditation, counseling, daily readings. Also, they offer programs worldwide in the form of workshops, group circles, or their treatment center in Costa Rica. What makes them different from other treatment centers is they teach a special “6 step process” to help people with their hardships.

Choose Again is a charitable foundation. They help people deal with, addictions, anxiety, depression, or any mental struggles they have. How they help them is through holistic (natural) treatment, like breathing exercises, meditation, counseling, daily readings. Also, they offer programs worldwide in the form of workshops, group circles, or their treatment center in Costa Rica. What makes them different from other treatment centers is they teach a special “6 step process” to help people with their hardships.

The Opportunity.

Choose Again needed an app is to help people maintain their good habits after going through the program, and not to relapse and go back into their old habits. The business goals that were to be completed in 3 weeks were as follows:

  • Pitch the 6 Step Plan
  • Promote the services Choose Again provides
  • Increase social media engagement with Daily Quote
  • Keep people engaged with the teachings after going through the program

Research.

We started the research at our client’s existing website choose-again.com before conducting any interviews. The reason we did this, was to get a greater understanding of the people they are looking to help. Also to get a get a solid idea of their brand and philosophy.

chooseagain_site2

Photo: Screenshots of "Choose Again" website | The man in the video is the founder

By looking at the site, our team took away a few things:

  • The main philosophy is to get down to the root of a problem and change a person’s way of thinking about a problem
  • 6 step process is how they attract new people
  • They use daily quotes to keep people engaged with the methodology and to continue learning
  • They offer 3 services; A center in Costa Rica, Global workshops, and 1 on 1 counseling

Interviews.

Our team mainly focused on interviewing people who have previously gone through any Choose Again programs in the past. Why? Because it relates back to the project goal of keeping people engaged with the teachings after going through the program. Also by talking to these people, we can find out how they are still following the teachings post-treatment, or if they have relapsed, and find out why that has happened.

Before we started interviewing, there were some things we had to be careful of our questions and how we would ask them. Talking about emotions and personal issues can be uncomfortable. Our team had to revise our questions plenty of times and do mock interviews with our classmates to test the of responses we would get from them, so the questions would make them comfortable. Some of the questions we asked are:

"How are you maintaining post treatment? Do you use any apps to help you stay on track?"


"What are the hurdles you face after coming back from a workshop/treatment center?"


"What worked for you during the treatment?"

Asking these questions helped us with our competitive comparative analysis(comparing competitors) because people would start listing out apps they currently use to help them stay on track.
 Apps our target users used are:

  • Wim Hof app (breathing )
  • Tetrus (meditation)
  • Google keep (note taking)
  • Run keeper (track health)
logos

Photo: Popular apps people we interviewed used

Going through the all research (the sticky notes) we noticed patterns. After returning from treatment people would have difficulties to adjusting to their old environment. Because they, themselves changed but the world around them hasn’t. So they fall into a cycle of internalizing issues and thinking they are not good enough. To combat this they used the 6 steps they learned, but when they were at workshops they could do it with other people. Now they are on there own so it could be hard to go through the steps without the support from another person.

Photo: Recognizing a pattern people go through when relapsing

User Persona.

A user persona was created from our team's research to help us relate to our users. Which allows us to understand our user's problems, and goals, so we can create features to avoid and solve problems.

persona

Photo: A fictitious user created from the data gathered during interviews

Features.

navbar_features

Photo: Features that were implemented in the app

Quotes
The Business Goal: Increase social media engagement with Daily Quote
The User Goal: People read the daily quote on the website every day to learn and grow every day.

Services
The Business Goal: Promote the services Choose Again provide
The User Goal: By being given the freedom to design how people can book services, allows us to streamline the process.

Mood (6 step process)
The Business Goal: Pitch the 6 Step Plan
The User Goal: Allow them to go through the 6 step process along with the app so it can help solve the user's issues.

Progress
The Business Goal: Keep people engaged with the teachings after going through the program
The User Goal: This would allow people to track their mood daily, weekly, or monthly. Which would encourage them to use the app, so they could track their progress and reflect on the progression.

User Flow.

To make our sketches more clear we created a user flow. This helped our team understand the flow of the app, and where the user would go. Below is the user flow of our persona going through the mood picker.
 

userflow

Photo: The path a user would take going through the "Mood Picker" feature

User Journey Map.

Since this app relies heavily on someone emotions and feelings it important to create a user journey map. This helps us determine how the user is feeling while going through the app so later on we can design accordingly.

journeymap

Photo: A graph of the user mood going from opening the app, till closing it

Design & Testing.

After the research and planning, phases, our team began our design and testing. How we approached it was, everyone would design and test a specific feature. Then bring our findings to the group and make changes on them together. For this project, I designed and tested the quotes feature of our app.

paper

Photo: Paper sketches for signup/login screen, and quote feature

For testing, I created a task sheet that the user testers would complete. I would observe them as they are going through the task, to see how they interact and react with the app.

For my first test, I wanted people to find a quote from Jan 31 and favorite it. My hypothesis was people were going to click on the filters icon at the top right of the screen. But what ended up happening was 4/5 people I tested clicked on the date to complete the task. So right off the bat I already ran into an issue with my design. Which is awesome!

testing_1

Photo: Testing with the paper prototype and where the user clicked when the 1st task that was given

Testing Changes.

Also since people didn’t understand what filter icon was when asked to do the second task(change the category). So my first fix was to make the tag (ego) link to a select category page (which would have appeared if you clicked the filter icon as well). Also on the sketches, I added a shadow to make it look more clickable.

People were still having issues recognizing what was the category was from the second task. The solution we came up with was adding the word "CATEGORY" just above the tag so people could recognize that element can be changed. After this change, everyone has been able to change the category and complete the second task (find a quote about love).

testing_2

Photo: Testing with the paper prototype and where users clicked for the 2nd task.

Some changes other changes included adding the < > arrows to let people know that they could swipe through to the next page. But to get this tested effectively I had to add another task. Which was to find a quote from Feb 7th. At that time that was the previous day. I did this to test if people would actually swipe or continue to click on the date. And everyone did use the swipe when. So that meant the task successfully tested that function.

Reflection.

The process of creating an app from scratch in 3 weeks, was a really fun challenge. Previously I have only designed websites by myself. But creating an app, along with the functionality of its features with a team, was new to me. Along the way, working with my team was great because we didn’t agree on everything which is perfect. Because it brought up discussion and improved the app. If it was just smooth sailing all the way and the ideas no friction, the app would not be as good as it is now.

chooseagain_mock_2

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